CTS-DMG7005 - Google Digital Marketing & E-Commerce
Course Description
The Google Digital Marketing & E-Commerce Certificate prepares you for entry-level roles in digital marketing with hands-on training in tools like Shopify and Canva. Developed in collaboration with top employers such as Deloitte, Crate & Barrel, and Wayfair, this program ensures you gain relevant, industry-aligned skills to succeed in today’s fast-paced digital landscape. As you progress, you will create a professional portfolio that showcases your digital marketing expertise—demonstrating to potential employers or clients how you can drive business growth, enhance online presence, and create impactful digital campaigns.
Through this self-paced online course on Coursera, you will build a professional portfolio that showcases your ability to drive growth and enhance online presence. With guidance from a Central Piedmont subject matter expert via virtual office hours and group meetings, you will find the support you need to excel.
Course Outline
This certificate contains 7 courses, participants need to complete all courses to obtain the certificate:
Course 1: Foundations of Digital Marketing and E-commerce
Course 2: Attract and Engage Customers with Digital Marketing
Course 3: From Likes to Leads: Interact with Customers Online
Course 4: Think Outside the Inbox: Email Marketing
Course 5: Assess for Success: Marketing Analytics and Measurement
Course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores
Course 7: Satisfaction Guaranteed: Develop Customer Loyalty Online
Learner Outcomes
Upon completing the Google Digital Marketing & E-commerce Certificate, program graduates will:
- Learn the fundamentals of digital marketing and e-commerce, including email marketing, marketing analytics & measurement, SEO / SEM, reaching customers & selling online, and building customer loyalty.
- Apply digital marketing and e-commerce skills to help businesses grow their online presence and sales.
- Get hands-on practice using popular digital marketing and e-commerce tools, such as Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify, Twitter, Google Ads, and Google Analytics.
- Construct artifacts that can be gathered into a portfolio to show to potential employers.
Notes
Target Audience:
This course is perfect for anyone eager to develop foundational digital marketing and e-commerce skills and build a professional portfolio to showcase their abilities. Like:
- Aspiring Digital Marketers: Individuals looking to start a career in digital marketing or e-commerce with no prior experience.
- Career Changers: Professionals from other fields seeking to pivot into digital marketing and e-commerce roles.
- Small Business Owners: Entrepreneurs aiming to grow their online presence and improve e-commerce strategies.
- Recent Graduates: College graduates seeking practical, in-demand skills to secure entry-level marketing jobs.
- Freelancers: Individuals interested in offering digital marketing services to clients.
- Self-paced Learners: People who prefer flexible, online learning environments supported by industry experts.
Occupational Outlook:
The occupational outlook for digital marketing and e-commerce roles is strong, with employment for marketing managers projected to grow by 8% from 2023 to 2033, faster than the average for all occupations, driven by businesses expanding their digital presence. Median annual salaries are competitive, with marketing managers earning $157,620 in 2023. Entry-level professionals with skills in tools like Shopify and Canva are in high demand, as businesses prioritize digital strategies to drive growth and enhance online presence
Information Technology Continuing Education Certificate:
Certificates of completion are awarded with the completion of all required courses in the scheduled class.
Industry Certification:
This certificate program is offered by Google, one of the world's leading technology companies. Completing a certificate from Google adds credibility to your resume and demonstrates your commitment to high-quality design education. Earning this certificate demonstrates to employers that you' have received training from a highly reputable source. Upon completion, you gain access to Google's IT Career Certificate Consortium, which can connect you with potential employers.
Method of instruction:
Video lectures, reading, hands-on labs, writing assignments, and formative assessments.
Evaluation:
Must pass graded quizzes and labs with at least 80% or above, submit written assignments, and participate in learner forums. You must complete 100% of the course to obtain the Google Certificate.
Prerequisites
Basic Computer Skills: Participants must have basic computer knowledge including typing, windows filing, internet browsing, downloading, working in the cloud, and account creation.
Resources: Access to a computer and reliable internet is required.