SEF-BUS8800 - Applied Communications and Branding Certificate
Course Description
Are you showing up online in a way that actually opens doors?
If you’re ready to communicate with confidence, increase your visibility and build a personal brand that reflects the quality of your work, this course was built for you!
The Applied Communications and Brand Strategy Certificate is designed to equip entrepreneurs, professionals, and emerging leaders with practical tools to communicate their value, position their brand strategically, and build visibility in competitive markets. Learn how to translate ideas into clear communications strategies that support business growth and career advancement.
Ask yourself: Does your online presence reflect the quality of your work?
Strengthen your brand. Elevate your career.
Course Outline
Module 1 – Foundations of Brand Positioning
● Brand Foundation
● Communications Strategy Overview
Module 2 – Strategic Storytelling & Messaging
● Personal Brand Development
● Messaging & Positioning
● Audience Targeting
● Storytelling & Content Strategy
Module 3 – Public Relations Fundamentals
● Public Relations
● Visibility
● Brand Application
Module 4 – Social Media & Digital Visibility
● Digital Presence & Social Strategy
● Platform Alignment
Module 5 – Audience & Market Research
● Understanding Your Audience
● Interpreting Data & Insights
● Applying Research to Strategy
Module 6 – Media Pitch & Visibility Strategy
● Business Development & Partnerships
● Strategic Communications in Action
Module 7 – Reputation & Brand Management
● Online & In-Person Brand Management Best Practices
● Crisis Awareness & Problem Solving (Simulations)
Module 8 – Capstone Communications Plan
● Elevator Pitch Development
● Comprehensive Communications Plan
● Final Brand Presentation
Learner Outcomes
Upon successful completion, participants will be able to:
- Develop a communications strategy
- Create portfolio-ready brand materials
- Utilize practical PR and marketing frameworks
- Clearly articulate their personal or professional brand
- Build a visibility strategy aligned with their goals