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Course Description

Persuasive communication is essential not only for selling the products or services of the business but for obtaining financing and running daily operations. This course will provide you with the opportunity to gain confidence and improve their communication skills. Even the most skilled communicator can always learn additional techniques for success.

Course Outline

  1. Fundamentals of Communication
  2. The Importance of Knowing the Audience in Persuasive Communication
  3. The Power of Listening
  4. Credibility of the Speaker is Key in Persuasion
  5. Evidence in Persuasion
  6. Emotion in Persuasion
  7. Organizing the Argument
  8. Monroe's Motivated Sequence

Learner Outcomes

  • Understand the fundamentals of communication
  • Identify non-verbal communication
  • Discover the power of listening
  • Explain methods of persuasion
  • Discover tips on effective public speaking

Notes

This is an asynchronous online course offered through the third party vendor ed2go. This course can be taken on either a PC or Mac. The instructional materials required for this course are included in enrollment and will be available online. 
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