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Course Description

Do you dream of starting and running your very own nonprofit? This highly interactive, hands-on course is ideal for anyone who is interested in forming a new nonprofit, converting an informal group to tax-exempt status, or reorganizing an existing organization. It provides practical how-to information about incorporation, organization, and other issues pertinent to anyone involved with a nonprofit start-up.

No matter what level of experience you have, you're sure to find this unique course to be a valuable source of useful strategies and industry-specific advice that you can put to immediate use. The course is also supplemented with useful checklists, worksheets, reading lists, and field trips to a wide variety of online resources. By the time you graduate, you will be well-prepared to meet the challenge of starting and operating a successful nonprofit.

Course Outline

Lesson 01 - The Nonprofit Organization—Is It for You?
  • Are you a person whose passion lies in creating an organization that helps in an emergency? Or, are you someone who longs to engage and encourage the human spirit? Wait! Maybe you're the one who wants to educate while shaping values and goals! Then again, maybe your special talent lies in promoting places, people, and things? Whatever brings you to creating your own nonprofit, this lesson is here to guide the way. You'll go over some basic nonprofit terminology, look at why you want to start a nonprofit, and finish by learning some ways to obtain your goals. In no time at all, you'll be able to speak exactly and professionally in the language of your peers. This is an important first step to your full understanding of the path you seek to follow.
Lesson 02 - Writing Your Mission Statement
  • What, exactly, is a mission statement and how do you get one? That is one very astute question, and the very one that will be discussed in this lesson. You'll discover what a mission statement is, how you can create one, and how you get your members to buy in.
Lesson 03 - The Board of Directors
  • The purpose of this lesson is to help you understand how to set up a nonprofit board of directors. Boards aren't perfect, and group dynamics can be tough. The world isn't perfect, so you aren't going to get perfect results. For those reasons, it's important for you to understand the importance of the work that a board is called to do and the role you'll play in helping those board members be greater than they thought they could possibly be. By the end of this lesson, you'll understand how to maximize your efforts into something meaningful and productive.
Lesson 04 - Governing Documents
  • The governing documents of a nonprofit are its tools of control. Every nonprofit must use two main documents: Articles of Incorporation and bylaws. These documents set the ground rules by which your members and the board of directors must operate. If your organization is ever taken to court for IRS violations, these are the standards that the courts will judge you on. In this lesson, you'll create your very own bylaws and articles.
Lesson 05 - Final Steps to Gaining Your Nonprofit Status
  • A variety of legal matters apply to getting your nonprofit started. In this lesson, you'll look at filing reports and securing licenses, and delve into a few final tax issues. Some of these concerns are governed by federal law; others by state law. You'll also learn how to operate your first board meeting so you can ratify your new bylaws.
Lesson 06 - Planning for Success
  • The purpose of this lesson is to help you organize for success. Organizational planning requires effort, but there's no cause for concern. In this lesson, you'll find out how to research, brainstorm, discuss goals and objectives, and tactically prepare your organization to reach its goals. The lesson will cover planning in all its glorious forms, from operating plans to strategic plans.
Lesson 07 - Staff and Volunteers
  • The smooth functioning of a nonprofit is due to the dedicated work of both employees and volunteers. In this lesson, you'll look at both paid and unpaid staff. To be effective, you must become adept at recruiting and motivating your volunteers and employees. This lesson will provide you with the strategies that you'll need to succeed.
Lesson 08 - Creating Your First Budget
  • Nonprofits are expected to spend carefully, honoring the trust others have placed in them. As a result, you need to be especially brilliant when it comes to budgeting and living within your means. Developing budgets that work is a critical part of your upcoming responsibility, and you'll explore exactly how to do that in this lesson.
Lesson 09 - Fundraising Options
  • Writing grant proposals, soliciting contributions, and organizing special events are just a few of the fundraising options new nonprofits need to investigate. In this lesson, you'll explore why you need a fundraising strategy, how to get one, and why the board of directors, the executive director, members, and volunteers all have a place in the fundraising program.
Lesson 10 - Marketing and Media Relations
  • This lesson is a popular one! It covers the concepts of nonprofit marketing and media relations. You'll understand the basics of community outreach and discover a variety of highly effective techniques you can use to promote your nonprofit.
Lesson 11 - Internet Outreach
  • The Internet is the single most popular and cost-effective communication tool available to nonprofits. Its influence is so great that your nonprofit will never reach its maximum potential until you incorporate it into your strategy plan. This lesson will help you understand how you can use the Internet to reach out and tell the world who you are and what you do.
Lesson 12 - Nonprofit Advocacy
  • This fast-paced and important lesson will help you understand the rules governing advocacy. Nonprofits engage in advocacy whenever they work to change public policy. Activities such as lobbying, protesting, or participating in partisan political activities are clearly advocacy efforts, but you could also be accused of engaging in advocacy if you attempt to organize people in your community, work with the media, or educate voters, among other things. Not all nonprofits can participate in these types of activities. Some face legal restrictions on the kind or amount of advocacy that they can do. This lesson will help you understand what you can and, perhaps more importantly, what you cannot do.

Learner Outcomes

  • Create a mission statement
  • Set up a nonprofit board of directors
  • Create your very own bylaws and articles
  • Operate your first board meeting so you can ratify your new bylaws
  • Research, brainstorm, discuss goals and objectives, and tactically prepare your organization to reach its goals

Notes

This is an asynchronous online course offered through the third party vendor ed2go. This course may be taken on a PC, Mac, or Chromebook. The instructional materials required for this course are included in enrollment and will be available online. There are twelve lessons in the course, and two lessons are released each week on Wednesdays and Fridays. You do not have to be present when lessons are released. You will have access to all lessons until the course ends. However, the interactive discussion area that accompanies each lesson will automatically close two weeks after the lesson is released. As such, we strongly recommend that you complete each lesson within two weeks of its release. The final exam will be released on the same day as the last lesson. Once the final exam has been released, you will have two weeks to complete all of your course work, including the final exam.
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