MLS-BSN8808 - Certificate in Starting Your Own Business in Health and Healing

Course Description

Have you dreamed of creating your own business in health and wellness? Becoming an entrepreneur in this growing field can provide you with independence, flexibility, personal fulfillment, control over your own life, and incredible financial rewards. In this innovative course, you'll learn how to make your dreams of building a health-related business a reality. This course will guide you through the steps to building your own business. You'll explore the different options for creating your business and learn how to develop a successful business plan that reflects your vision and allows you to compete in your target market. You'll gain information about financing your business, and see how to create an effective marketing strategy to help ensure your success. Throughout the course, you'll get access to sample documents and worksheets. By the end, you'll have virtually everything you need to embark on creating your own health and wellness business.

Course Outline

• Starting your own business in health and healing provides many exciting options for creating a way to live and work that allows you to express your deepest core values and explore your own health and well-being more fully. Determining how to start your own business requires insight, and specific steps help ensure the process is successful.

• Innovations in health care directed toward improved health outcomes, the utilization of more varied diagnostic and holistic treatment options, and the increasing diversity of patient populations supports healthcare providers and other interested individuals who are seeking unique career alternatives, including starting their own business. Once individuals decide to create their own business, one of the important first steps is to decide how that business will be structured. This decision can impact the longevity and success of the business and has important legal and tax implications.

• Just like a builder needs a blueprint to ensure a house will be structurally sound and resemble the vision laid out on the blueprint, a successful healthcare entrepreneur needs to create a business plan for their vision. Creating a business plan provides a blueprint for your business and is the first important step in achieving your entrepreneurial goals. Your business plan will provide you with a description of your business, help you understand start-up and ongoing costs, persuade others to invest in what you are creating, help you successfully compete in your target market, and support you as you assess the opportunities and challenges you may face with your new enterprise. By creating a business plan and doing your homework, you hold yourself accountable to goals and objectives and greatly improve your chance of success.

• Creating a successful business means understanding the world of finance. Although this world is often intimidating, financial literacy is a critical skill for entrepreneurs. Many businesses fail because of a lack of adequate funding, so this remains one of the biggest challenges faced by entrepreneurs when starting, operating, and expanding their business. Understanding your business' financing needs and knowing the range of financing options available to you will improve your odds of success.

• An effective, well-developed marketing strategy is one of the most important documents you will create in your business. This document communicates what customers receive from your company and helps secure customers for the future. Marketing strategies take time, resources, and money to implement. Since all three are often in limited supply (especially for new companies), an effective marketing strategy must be carefully and thoughtfully designed and measured.

• Starting a new business takes a lot of work. Despite the intense effort required to launch a new venture, successful entrepreneurs have many diverse characteristics that provide the stamina to support their achievements and enhance their ability to create a successful business. By cultivating these characteristics, continually learning, being open to new and creative ideas and possibilities, and committing to their vision, entrepreneurs can help ensure the success of their business.

Learner Outcomes

• Decide how the business will be structured
• Create a business plan
• Understand start-up and ongoing costs and persuade others to invest in what you are creating
• Create an effective, well-developed marketing strategy

Notes

This is an asynchronous online course offered through the third party vendor ed2go. This course can be taken on either a PC, Mac, or Chromebook. The instructional materials required for this course are included in enrollment and will be available online. There are twelve lessons in the course, and two lessons are released each week on Wednesdays and Fridays. You do not have to be present when lessons are released. You will have access to all lessons until the course ends. However, the interactive discussion area that accompanies each lesson will automatically close two weeks after the lesson is released. As such, we strongly recommend that you complete each lesson within two weeks of its release. The final exam will be released on the same day as the last lesson. Once the final exam has been released, you will have two weeks to complete all of your course work, including the final exam.

Completion Requirements: You must complete all lessons to receive your certificate. You must pass the final exam in all lessons with a score of 80% or higher AND complete the Evaluation Form in order to receive your Certificate of Completion. Finals are graded as Pass or No Pass. Receipt of your certificate indicates successful completion of the course and that you have passed all final exams with a score of 80% or greater. You may retake final exams as many times as necessary within the duration of the course at no additional charge.